Harley-Davidson Launches Its First Mobile Dealership, 'Legend on Tour' – NDTVAuto.com

19 February 2016 | 7:00 am

Joining the list of auto makers who have adopted newer ways to expand their reach in the Indian market, Harley-Davidson India has launched its first mobile dealership in the country. Christened ‚Legend of Tour,‘ this new Harley outlet on wheels has been designed by popular automobile designer Dilip Chhabria of DC Design.

This new Harley-Davidson dealership has been designed to offer customers almost everything that you could find in a regular Harley outlet. It features the latest motorcycles from Harley-Davidson’s 2016 line-up along with an array of original parts, accessories and merchandise. The company says that this is a strategic step taken to further expand the reach of Harley-Davidson brand in India.

Also Read: Harley-Davidson to Organise Biggest HOG Rally at India Bike Week 2016

The mobile dealership has been presently kept on display at the India Bike Week, where brand and motorcycle enthusiasts can check out the ‚Legend on Tour‘ from February 18-20 at 4th India H.O.G. Rally. This, if you ask us, is a smart move by the American motorcycle marque, which could give its project a strong push in the right direction, especially when you considering the popularity the brand commands at this annual biking festival.

„At Harley-Davidson we are always looking for new ways to bring new riders to the brand and the sport of leisure motorcycling. We have an expansive portfolio of 13 motorcycles and ensuring the right motorcycle is available at the right place at the right time is crucial to a great customer experience. ‚Legend on Tour‘ is a strategic step undertaken by us to expand the reach of our brand and we are delighted to have DC Design, design it for us,“ commented Vikram Pawah, Managing Director, Harley-Davidson India at the unveiling of ‚Legend on Tour‘.

Also Read: Harley-Davidson 1200 Custom First Ride Review

As for Chief Designer of ‚Legend on Tour‘ Dilip Chhabria, he said, „Designing the ‚Legend on Tour‘ for Harley-Davidson India has been an absolute…


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