2 March 2016 | 1:28 am
are battling for bragging rights in a customization contest.
Out to prove that custom truly is king, Harley-Davidson invited dealers to showcase their individuality in the Custom Kings
Customization Contest. Dealers from all over the country turned a Sportster motorcycle into a “Custom of One” work of art.
Customization is one of the biggest ways that riders
showcase and celebrate their individuality, says Dino Bernacchi, director of U.S. marketing at Harley-Davidson.
“All of the competitors have put in months of planning, building and
straight-up creative thinking into each of the bikes featured in the contest,” Bernacchi says in a release.
The top 64 creations were revealed March 1 for fans to help choose the „king“
in a bracket-style competition at www.H-D.com/CustomKings.
„The Sportster was selected for its unrivaled ability to be transformed
into the very definition of performance art and its attainable pricing,“ per the release, „which makes the bike a realistic goal for nearly any rider.“
Initial entries were scored by the
Harley-Davidson styling team based on criteria including quality of customization and build, fit and finish, use of paint, design, technique and how teams utilized Harley-Davidson Genuine Parts &
The entries with the most votes in each matchup will move on to the next round of the competition. Fans will select the final winner after six rounds of bike-to-bike battles.
Fans can view all of the bike builds by following #HDCustomKings or H-D.com/CustomKings
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