Harley-Davidson Urges You to 'Live Your Legend' in Global Campaign – Creativity

18 March 2016 | 4:57 pm


Creativity

HarleyDavidson Urges You to 'Live Your Legend' in Global Campaign
Creativity
HarleyDavidson is rolling out a global marketing campaign, "Live Your Legend," aimed at increasing demand and brand awareness, following several quarters of slipping sales numbers. The campaign, co-developed in-house with Minneapolis boutique …
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