9 March 2017 | 5:00 pm
Alongside the likes of Canyon and YT Industries, Rose is a large direct-to-consumer bicycle brand based in Germany. Unlike many of its web-based competitors however, Rose has been around for nearly as long as the bicycle, having first established roots back in 1907, when owner Heinrich Rose opened up a bike shop in Bocholt, Germany.
It’s safe to say that the Rose of today looks a little different though. Since those humble beginnings, Rose has grown into a fully-fledged bike brand with quite an enormous range of road, triathlon, cyclocross, urban and mountain bikes. With a focus on providing products and service direct to the consumer without any middlemen, Rose Bikes are only available to purchase online from the company website, where you can also purchase accessories, components and spare parts. It is quite the online emporium.
For brands like Rose, showcasing a range of bikes to the public at events like the London Bike Show is absolutely…
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